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It may feel too soon, but we're already seeing a few key handbag trends emerge in 2023.  

Some we predicted based on the spring shows last September, while others are a response to viral aesthetics and other off-runway influences. But all have numbers to back up that they're already defining the year in accessorizing.

Etsy Trend Expert Dayna Isom Johnson says that right now, "shoppers are looking for accessories that spark joy and spotlight their individuality — so it comes as no surprise that many are turning to purses with personality as a form of self-expression." That's why we're seeing instant smile-inducing trends like rhinestone and heart-shaped bags as frontrunners in the 2023 "it" item race.

It also explains the continuing power of throwback silhouettes, according to Isom Johnson: "In an increasingly technology-filled world, many people are opting for nostalgia-inspired aesthetics that are reminiscent of decades past, and Y2K bags have especially spiked on Etsy — up 51%, in fact."

Ahead, check out the six handbag trends that are already winning 2023 — and one we believe is on the come-up.


After the Spring 2023 runways wrapped, it became evidently clear that a big bag revival was upon us. And as we prepare to officially enter the season, it seems like shoppers are ready to make room for spacious carry-alls in their wardrobes.

According to Google Trends data, queries for "large tote bag" nearly doubled in January 2023. Meanwhile, Etsy has seen 15% increase in searches for large shoulder bags and a 7% increase in searches for oversize bags in the last three months.


Brands like Moschino and Vivienne Westwood popularized heart-shaped handbags many moons ago, and with nostalgia maintaining its stronghold over fashion, we're seeing designers incorporate the novelty shape into their accessories offerings: Coach has gone viral with its consistently-sold-out heart crossbody, but there are also options from Alaïa, Blumarine and Brandon Maxwell, among others.